B2B Marketing Survey: 9 Benefits of Social Media Marketing

b2b social media potential infographic

The team at Real Business Rescue have been providing this data on How B2B Businesses Are Tackling Social Media for a few years now and have updated it for 2015. The research provides some overall stats of B2B social media marketing adoption and points to 9 benefits that B2B companies are seeing:

  1. Increased exposure
  2. Increased traffic
  3. Develop loyal fans
  4. Provide marketplace insight
  5. Generate leads
  6. Improve search rankings
  7. Grow business partnerships
  8. Reduce marketing expenses
  9. Improve sales

It doesn’t get any clearer than that. I still believe B2B companies are vastly underestimating the long-term impact that social media marketing is having in many areas. I was honestly surprised that social networking wasn’t a benefit listed – but perhaps growing your social network falls under exposure and business partnerships. No doubt that the companies that keep in touch with us get much more exposure than those who contact us once and leave.

The timing of B2B is often left to the prospect or customer, not the sales cycle or marketing campaign duration of the corporation. As a result, it requires that businesses effectively grow and maintain their authority in social media. Continue to provide value and you’ll build valuable relationships.

How B2B Businesses Are Tackling Social Media In 2015