Ecommerce and Retail, Marketing Infographics, Mobile and Tablet Marketing

The Beacon Marketing Opportunity

We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions.

Key data points included in the infographic include

  • 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase.
  • 79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
  • 80% of consumers would use a mobile app more often while shopping in a store if that app delivered relevant sales and promotional notifications. Sixty two percent would use apps in-store more often if they provided content that was relevant to the shopper’s interests and location within the store.

Beacon Marketing

One comment

  1. 1

    Fascinating.

    The data on which this is based — is it exclusively self-reporting data, or an analysis of data of app use along with presence in the store?

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