Ecommerce and RetailMarketing InfographicsMobile and Tablet Marketing

The Beacon Marketing Opportunity

We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions.

Key data points included in the infographic include

  • 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase.
  • 79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
  • 80% of consumers would use a mobile app more often while shopping in a store if that app delivered relevant sales and promotional notifications. Sixty two percent would use apps in-store more often if they provided content that was relevant to the shopper’s interests and location within the store.

Beacon Marketing

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

  1. Fascinating.

    The data on which this is based — is it exclusively self-reporting data, or an analysis of data of app use along with presence in the store?

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