What’s the Best Time to Send Your Emails? Including Industry!

Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars.

Email service provider (ESP) platforms are getting far more sophisticated in monitoring and optimizing email send times. Modern systems like Salesforce’s Marketing Cloud, for example, offer send time optimization that considers the recipient’s time zone and past open and click behavior with their AI engine, Einstein.

If you don’t have that capability, you can still give your email blasts a little bit of a lift by following consumer and buyer behaviors. The email experts at Blue Mail Media have compiled some great statistics that provide guidance on the best time to send.

The Best Day of the Week to Send Emails

1. Thursday
2. Tuesday
3. Wednesday

The Best Day for High Email Open Rates

• Thursday – 18.6%

The Best Day for High Email Click-Through Rates

• Tuesday – 2.73%

The Best Day for High Email Click-To-Open Rates

• Saturday – 14.5%

The Best Days for Lowest Email Unsubscribe Rate

• Sunday & Monday – 0.16%

Top Performing Time for Send Emails

• 8 AM – for Email Open Rates
• 10 AM – for Engagement Rates
• 5 PM – for Click-Through Rates
• 1 PM – for the Best Results

Difference in Email Performance Between the AM and PM Hours

Best Email Send Time for Industry

• Marketing Services – Wednesday at 4 PM
• Retail and Hospitality – Thursday between 8 AM to 10 AM
• Software / SaaS – Wednesday between 2 PM to 3 PM
• Restaurants – Monday at 7 AM
• Ecommerce – Wednesday at 10 AM
• Accountants and Financial Advisors – Tuesday at 6 AM
• Professional Services (B2B) – Tuesday between 8 AM to 10 AM

Email Send Times That Perform Poorly

• Weekends
• Mondays
• Nighttime