SendinBlue recently analyzed email campaigns for e-commerce, offline retail and others to reveal the best times to send out email marketing campaigns, and visually displayed the findings in the infographic below.
Please keep in mind that your results may vary greatly and it’s great to test these scenarios before jumping to the conclusion that this is optimal for your company. Your subscribers may vary in their behavior – and you may have already got them accustomed to an email sent at a certain time.
According to a recent study, 81% of brands attribute customer success metrics to email marketing Tweet This!. With the modern customer constantly on-the-go and receiving information through a multitude of channels, they have little time to sift through a flooded inbox. Breaking through the noise to attract and retain customers can be extremely challenging, but if the timing is right you’ll win the customer every time.
To take a deeper dive, SendinBlue looked at the six industries that most commonly use email marketing campaigns, and determined when marketers should be sending emails in order to maximize customer engagement on a personal level.
Key Takeaways from the Email Time Study Include
- Over 85% of marketing emails are opened on weekdays Tweet This!
- Overall 24% of emails were clicked between 4pm-6pm Tweet This!, however, 32% of emails sent by B2B companies were clicked late in the evening around 10pm Tweet This!
- It’s best to send an email during the middle of the week, between Tuesdays and Thursdays Tweet This!
- Email engagement rates are most effective during the mid-morning at 10am, or mid-afternoon around 2pm Tweet This!
The analysis looked at the following metrics:
- Percent Open Volume – This is a measure of the percentage of the overall volume of opens for emails sent during a specific period. For example, 20% “open volume” for Tuesday means that 20 percent of the overall weekly volume of email opens came from emails sent on Tuesday
- Percent Click Volume – This is a measure of the percentage of the overall volume of clicks for emails sent during a specific period. For example, 8% “click volume” for Thursday means that 8 percent of the overall weekly volume of email clicks came from emails sent on Thursday
- Open Rate – This is normal measure that takes a number of emails that were opened divided by the total amount of emails that were sent
- Click Rate – This measures a number of emails that received clicks divided by the total amount of emails that were sent
SendinBlue shares its compelling verdicts and tips to avoid getting lost in the clutter folder in this beautiful infographic.