Transforming Big Data into Actionable Insights

big data

2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data.

Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic.

The report finds that most marketing departments are ill-equipped to handle the growing influx of data and are behind in planning for tremendous growth. Among the findings:

  • 60% do not currently have or are unsure if their company has a specific strategy for handling the challenges of Big Data
  • 81% feel that they are either somewhat or not very prepared when it comes to the new rules and regulations of marketing data governance
  • 50% say that skill sets are changing, especially with the growth of social and mobile channels

Transforming Big Data into Actionable Insight

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