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Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More

Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of the data. It took months to complete the project and required some specialized hardware, software, and development to complete. However, the savings in manpower was huge – especially due to the reduction in data entry errors.

What is Unstructured Data?

Automating structured data is quite easy, but our lives now are filled with emails, documents, and images that have unstructured data. Unstructured data refers to information that does not have a pre-defined data model or is not organized in a predefined manner. Examples include text, images, audio and video files, social media posts, etc.

An example of structured data can be the JSON response to an API, or the CSV export of data from a system… fairly easy to programmatically extract and feed the data to another system. An example of unstructured data is an email that you receive where the data is combined with other content. Prior to the rise of AI and computing power, that was data that required a human to intervene, extract, and enter into another system.

How Artificial Intelligence Contextualizes Unstructured Data

Artificial intelligence (AI) contextualizes unstructured data by processing and analyzing the information to extract meaningful insights, patterns, and relationships. This is done through techniques such as natural language processing (NLP), computer vision, and machine learning algorithms.

By understanding the context of the data, AI can categorize, summarize and make predictions based on the information. For example, NLP can be used to classify text into topics or sentiments, and computer vision can be used to identify objects in an image. Here’s an example where a prospect replies to a cold outreach email. The platform can extract the information and update the lead in the company’s CRM so that the


The promise of AI and contextual interpretation of unstructured can’t be understated. I believe this is an industrial revolution like no other that will change the landscape of how businesses operate. Much of our white-collar workforce exists to respond, answer, and curate information for prospects and customers. Using AI businesses can stop wasting time on tasks that require reading… and their workforce will be able to focus on higher-level and higher-impact activities. 


Bitskout enables businesses to utilize AI to contextually read messages, documents, and emails – then extract and write the data to your other systems… all without human intervention.

Bitskout features a user interface much like other workflow automation programs. Your automation is a Bitskout plugin that you can build with no coding or training required – just choose what you want to do, give some examples and you are ready to go. Along with our example above for updating a CRM record from an email response, Bitskout can:

  • Process Contact Form submissions from your websites. Extract data, and automatically detect the service requests and the lead type based on the message written by a prospect.
  • Extract data from Business Cards to your project and CRM tools so that the whole team can see it. Automatically classify the lead based on the company name or position.
  • Process Invoices automatically to have per-project visibility of the expenses. Extract line items, categorize costs, and forecast expenses with a couple of clicks.
  • Extract data from resumes to your project tools to have everything in one place. Automatically classify the applicant based on your own criteria and get a search possibility across all CVs.

This solution is great for any documentation-dense or administratively intense firm. The time and bandwidth of your team IS the company. The single most significant competitive advantage in any business is how accurately and effectively you solve problems. I was impressed by our increase in output, allowing our team to be more responsive than ever.

Anthony Gude, Operations Director

Bitskout is a no-code AI platform that integrates seamlessly with your software tools in minutes, eliminating manual data entry tasks and saving your team over 5 hours every week. Bitskout integrates with Make, Monday, Asana, and Zapier… so automation of project tasks and pushing of data is possible for virtually any system.

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Disclosure: Martech Zone is an affiliate of Bitskout and we are using our affiliate link for it and other services in this article.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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