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Viral Humor: Social Media and Feminine Hygiene Products

A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing.

Here’s a censored comment from Richard on the Bodyform Facebook page:

Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous.

I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! … Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied!! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no.

Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.

Thanks for setting me up for a fall bodyform, you crafty bugger

Richard

Rather than politely responding to Richard and hoping the episode quickly disappeared, Bodyform took a different approach. Enjoy.

Bodyform. Like a boss!

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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