Email Marketing & AutomationMarketing InfographicsSocial Media & Influencer Marketing

Email Versus Social Media

This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively.

  • 75% of all adults express email is their preferred communication method
  • Even among the 18-29 age group, email trumps social for commercial usage

While the infographic promotes email marketing as the winner, I don’t believe there should be a winner. They’re two types of mediums with very different opportunities. Email is a push medium where a company can send a message to a recipient when they’d like to. Social is a pull medium where you put the message out and hope that someone reads and responds (or shares).

My personal opinion is that no company should be applying resources in social media without having an effective email program first. This way… as prospects find you on social media and subscribe to your email, you can push them a message down the road that drives them to a conversion.


Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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