While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online.
Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to:
- Build Engaged Relations – Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market.
- Acquire and Retain Customers – Get to know your customers’ core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers.
- Manage Brand Reputation – By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market.
BrandMentions has become an indispensable tool for measuring the success of our marketing campaigns. We work hard to build awareness of our brand online, and no other tool we’ve tested finds as many relevant mentions as BrandMentions. We highly recommend it!
Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple
Along with web sites, Brandmentions monitors and captures social media mentions on LinkedIn, Reddit, Facebook, Foursquare, Twitter, Pinterest, and YouTube.
Brandmentions Features Include:
- Web and Social Monitoring – Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. Brand Mentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.
- Competitor Spying – Analyzing your competitors’ strategies isn’t just an option. It is a necessary part of your growth strategy. The more you can find out about your business and your competitors, the more you can learn, adapt, and ultimately flourish. You can now spy on competitors from different angles and have a clearer view of where the competition actually stands.
- Real-Time Notifications – Find out who mentioned you and where the moment they did. BrandMentions gives you real-time notifications every time you get new mentions or links. You now have instant access to all the critical data related to your brand across the web and social networks.
My Brandmentions Account
I’ve been using Brandmentions for a couple of months now and it’s been fantastic. The ability to monitor everything on a single platform is extremely useful. It literally took just a few minutes to set up the account and add some topics (as well as my site) to listen for.
The comprehensive daily email receive is just what I need to review and respond to any of my site’s mentions by name or by URL:
Since starting to use Brandmentions, I’ve:
- Identified another publication that was stealing my content. They’ve since removed the content and are no longer republishing it.
- Identified some marketing influencers who have been sharing the content that I hadn’t been following nor showed my appreciation to.
- Identified some web sites that other speakers have been interviewed by or are writing on – providing an opportunity for me to get some additional exposure.
I’m not concerned with sentiment analysis since my publication isn’t writing a service nor anything controversial. However, if you’re selling a product or service, understanding if sentiment about your brand is positive or negative is extremely critical to your overall business success.