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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience

Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those who value your relationship enough to pay for it?

This is the challenge for many coaches, podcasters, authors, and musicians. They don’t have the team of digital marketers and often don’t have the budget and time necessary to monetize their following. That’s the mission of ConvertKit:

ConvertKit is on a mission to help creators earn a living online. A creator might be a blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher. We believe every creator should be able to earn a living from their craft online and every dollar we make as a company means we’re getting better at serving our mission.


The Marketing Hub For Your Creator Business

ConvertKit Marketing and Monetization Platform for Creators

ConvertKit is a creator marketing platform with powerful features to help you optimize your most important asset — your audience. ConvertKit helps creators:

  • Grow your audience and reach – Growth is all about experimentation and iterations. ConvertKit makes that process quick and flexible for you to spin up a content hub with the pages you need to deliver all your important content and convert new audiences.
  • Put your funnels on autopilot – ConvertKit’s Visual Automations builder can automate more than just evergreen funnels. Organize your audience based on their entry point, their interaction, or their interests, so your content stays personalized.
  • Earn an income doing what you love – Sell your digital products directly with ConvertKit or integrate your favorite third-party ecommerce tool for a full view of your sales and audience behavior. From one-time payments, subscriptions, pay-what-you-want sliding scales, tip jars, and payment plans, ConvertKit has the tools you need to sell your products.

The platform has every feature necessary, including email marketing, landing pages, e-commerce, sign-up forms, marketing automation, as well as integrations with a ton of other platforms. They also offer a Pro account that provides finer targeting, insights, referral opportunities, Facebook custom audience integration, team collaboration, and priority support.

ConvertKit has a team of experts that can migrate you for free, provides weekly live trainings to help you grow, ensures you have good inbox deliverability with your emails, and has its own ConvertKit Creator Community to connect with other creators. Grow, engage, and monetize your audience with ease.

Get Started for Free

Disclosure: Martech Zone is an affiliate of ConvertKit and is using its affiliate links throughout this article.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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