Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned in our desire to write the best blogging book for corporations on the market.
The Wiley for Dummies format is a winner, especially for this book. We suspect many who pick up a copy will already have some experience – so the book is organized so that you can flip directly to the information you need. Whether it’s how to use analytics effectively, integrate with social media or protect your company legally – all the information is easy to find.
For companies with no corporate blogging strategy, you can read directly through the compelling reasons for having a corporate blog, how to choose a platform… and how to optimize your blog for search engines. This isn’t a lightweight book on our theories – it’s a hardcore explanation of how we’ve implemented these strategies for other customers and the data to support it.
Corporate Blogging has never been dead and continues to rise as the center of a great social media strategy for companies. This book will set expectations for your company regarding the resources needed and the goals your company can achieve. The book explains that many corporate blogs fail – mainly because they lack a comprehensive strategy.
We look forward to hearing how this book changes your company’s results!
We’ve already bought and distributed a couple dozen copies of the book for bloggers we mentioned in the book as great resources – with copies going all the way to South Africa and Australia! We’ll be doing a hometown book signing at Blog Indiana for some chances to win a free copy leading up to the event!
Establish A Successful Corporate Blog To Reach Your Customers
Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.
Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.
- Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
- Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
- Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
- Features examples of successful blogging programs throughout the book
Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Order Corporate Blogging for Dummies
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