DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they actually deliver has become just as important as reach or CPM efficiency.
DoubleVerify
DoubleVerify addresses this challenge by providing a full-spectrum media effectiveness platform designed to help brands verify quality, optimize performance, and prove real business impact across the entire digital ecosystem.
DoubleVerify is an independent media measurement and optimization company that analyzes more than 8.3 trillion media transactions annually. By combining trusted verification data, AI-driven activation, and outcome-based measurement, DoubleVerify enables advertisers to maximize the effectiveness of every media dollar across open web, social, CTV, and commerce media.
What sets DoubleVerify apart is its ability to unify protection, optimization, and performance measurement into a single operating framework. Rather than treating verification as a cost of doing business, DoubleVerify turns media quality signals into levers for growth. Advertisers can actively suppress waste, dynamically optimize bids, and connect exposure to outcomes using calibrated attribution, media mix modeling, and incrementality testing. The result is greater transparency, higher-quality inventory, and campaigns that perform measurably better.
By leveraging DV’s Video Complete solution, we were able to substantially reduce non-compliant traffic, helping to improve the quality and performance of our video campaigns.
Saquib Pasha of NortonLifeLock
To deliver this level of control and insight, DoubleVerify‘s platform unifies a wide range of capabilities under a single architecture. The following features illustrate how the platform supports advertisers, agencies, publishers, and marketplaces at scale.
- Activation and Custom Bidding Algorithms: DoubleVerify enables brands to build and deploy AI-powered bidding strategies that dynamically adjust based on media quality, contextual alignment, and performance KPIs, ensuring budgets flow toward inventory that delivers results.
- Brand Suitability and Contextual Controls: Advertisers define brand-safe and brand-suitable environments using granular content classification, language alignment, and contextual signals that adapt to evolving standards and regional sensitivities.
- Campaign Measurement and Verification: DoubleVerify independently measures viewability, fraud, brand suitability, geo accuracy, and attention across channels, providing a consistent source of truth for media quality.
- Commerce and Retail Media Measurement: Brands gain visibility into media quality and performance across commerce media networks, helping validate effectiveness within closed retail ecosystems.
- Connected TV and Video Protection: DoubleVerify verifies CTV and digital video inventory to reduce non-compliant traffic and improve performance where traditional post-bid blocking has been limited.
- DV Pinnacle Unified Reporting: All measurement, optimization, and outcome insights are accessible within DoubleVerify Pinnacle, a centralized analytics and reporting environment designed for operational and executive decision-making.
- Outcome Measurement and Calibration: By combining attribution, media mix modeling, and incrementality testing, DoubleVerify delivers a more accurate, calibrated understanding of what drives incremental business impact.
Together, these capabilities allow advertisers to move beyond surface-level metrics and manage media as a performance system rather than a series of disconnected buys.
Transparency is key when it comes to building strong relationships with brands. Partnering with DoubleVerify will allow our advertisers the in-depth insight they need on invalid traffic and viewability to confidently evaluate and validate campaign effectiveness on TikTok.
Melissa Yang, Head of Ecosystem Partnerships at TikTok
Getting Started with DoubleVerify
Getting started with DoubleVerify typically begins by integrating its verification and measurement tools into active campaigns. From there, brands can layer in pre-bid protection, contextual targeting, and AI-driven optimization. As data accumulates, DoubleVerify’s outcome measurement frameworks help advertisers understand not just what happened, but why, enabling continuous improvement across channels and partners.
As advertising continues to evolve toward automation, AI, and outcome accountability, platforms that simply report problems will fall short. DoubleVerify’s strength lies in its ability to turn verification into action and action into measurable business value.
If your organization needs confidence, control, and clarity across digital media investments, DoubleVerify offers a proven path forward. Take the next step and explore how DoubleVerify can make your advertising more effective.
