E-commerce and Retail Articles
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s where referral marketing proves its power—not just as a channel, but as a long-term growth engine. Talkable Talkable is a…
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Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS
Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s digital landscape demands more agility — faster page creation, real-time updates, scalable infrastructure, and the ability for every team to contribute without compromise. Webflow Webflow is redefining what it means…
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Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This bold move, aimed at reducing wait times and simplifying choices for both baristas and customers, underscores a growing trend among…
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Agentic AI: How Agents, Workflows, and Orchestration Are Evolving Marketing Automation
The marketing automation industry is undergoing a profound transformation, driven by agentic AI—autonomous systems that can analyze data, make decisions, and execute tasks without human intervention. The global Agentic AI in Enterprise IT market is poised for explosive growth, expected to surge from USD 4.1 billion in 2024 to USD 182.9 billion by 2034, driven by a staggering 46.2% compound…
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Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…
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ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
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8 Insights Into Today’s Online Shopping Behavior… That Brands Must Deliver On
The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or AI personalization, the behavioral patterns of everyday buyers reveal the most immediate opportunities for growth. Source: Fit Small Business A detailed look at recent commerce studies highlights several critical consumer…
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Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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AfterSell: Unlock Post-Purchase Upsell Revenue on Shopify That You’re Missing
Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This is called the commitment-consistency principle — people naturally want to stay consistent with a decision they’ve already made. Combine that with the dopamine rush of making a purchase and the…
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Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…