E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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What is the Impact of Online Consumer Reviews on Your Business?
We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches... ultimately increasing sales…
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The Impact of Micro-Moments on the Consumer Journey
A hot marketing trend that we’ve begun hearing more and more about is micro-moments . Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments ? In what ways are…
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes . One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output cost…
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How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks,…
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ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it's crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic…
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What’s the Cost of Acquiring Versus Retaining a Customer?
There's some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a resource to…
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The Impact of Custom Packaging on Your E-commerce Sales
One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It…
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Instiller: Scale Your Agency with White-Label Email Marketing
Digital agencies often find themselves in a difficult position when managing client marketing stacks. Using mainstream email service providers frequently means your clients see the vendor's branding instead of yours, and worse, those same vendors often market directly to your…
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Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn't anything "new," advances in marketing technology have made it even more useful for marketing efforts. Most types of interactive content allow brands to collect copious amounts of…
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Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We've made some assumptions up to this point, though. The general theme of personas and sales…
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Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don't we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don't. I've shared online…
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Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from fully leveraging the tactic. What is a Triggered Email? At its most…
