Content Marketing

How Does Event Marketing Increase Lead Generation and Revenue?

Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through personal introductions – many of which at events.

What is Event Marketing?

Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, or cause. Event marketing is the opportunity to present your business in a new light to customers. You can show your brand and business personality, as well as creating a new experience for your customers. NCC

Aligning your public relations, digital marketing, and social media efforts with event marketing will produce even better outcomes. This infographic from NCC, an online learning company offering an event management diploma, provides input on all aspects of event marketing, including:

  • Event marketing benefits
  • Effective event marketing strategies
  • Boosting digital marketing with event marketing
  • Boosting event marketing with digital marketing
  • Boosting overall sales with event marketing
  • Improving your event marketing

Here’s the infographic from NCC, How Successful Event Marketing Can Boost Your Bottom Line:

How Successful Event Marketing Can Boost Business Bottom Line

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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