How Does Event Marketing Increase Lead Generation and Revenue?

Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through personal introductions – many of which at events.

What is Event Marketing?

Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, or cause. Event marketing is the opportunity to present your business in a new light to customers. You can show your brand and business personality, as well as creating a new experience for your customers. NCC

Aligning your public relations, digital marketing, and social media efforts with event marketing will produce even better outcomes. This infographic from NCC, an online learning company offering an event management diploma, provides input on all aspects of event marketing, including:

• Event marketing benefits
• Effective event marketing strategies
• Boosting digital marketing with event marketing
• Boosting event marketing with digital marketing
• Boosting overall sales with event marketing
• Improving your event marketing

Here’s the infographic from NCC, How Successful Event Marketing Can Boost Your Bottom Line:

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