Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification

Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable.

Meta Social Media Marketing Professional Certification

The Meta Social Media Marketing Professional Certificate from Coursera delivers exactly that: an industry-backed, AI-integrated credential designed by Meta to launch or level up your social media marketing career.

Whether you’re building a personal brand, scaling a startup, training a marketing team, or updating a university curriculum, this six-course program offers immediate and lasting value.

Built by Meta and taught by instructors like Anke Audenaert and Daniel Kob, this program is trusted by over 486,000 learners and ranked 4.8 stars across 19,000+ reviews. It’s the official pathway to mastering Meta Ads Manager, crafting scroll-stopping content, and earning both a Professional Certificate and Meta Digital Marketing Associate Certification in as little as five months—no degree required.

Facebook and Instagram Certification for Marketers

If you’re serious about leveraging Facebook and Instagram to grow a brand, this certification should be your starting line. It bridges foundational strategy with practical execution, layering in AI tools and advertising techniques that turn likes into leads and followers into paying customers. It’s ideal for individuals new to marketing, business teams seeking to modernize their social media strategy, or institutions looking to provide job-ready digital training. By the end, you’ll walk away with an employer-recognized credential, hands-on portfolio projects, and a skillset that meets one of the most in-demand roles in digital marketing.

Meta Social Media Certification

This program is packed with features that prepare you for the demands of modern marketing:

• ACE credit recommendation: Eligible for college credit at participating U.S. institutions, offering added academic recognition
• Advertising with Meta: Learn to run real Facebook and Instagram ad campaigns via Meta Ads Manager, including budget optimization and audience targeting
• Capstone project: Apply your knowledge by launching a campaign, analyzing results, and presenting it like a real-world strategist
• Flexible schedule: With 10 hours per week, complete the program in under 5 months at your own pace
• Hands-on learning: Practice by building pages, publishing posts, creating ad content, and tracking metrics
• Industry certification: Earn a credential directly from Meta that can be added to LinkedIn or your resume
• Meta Digital Marketing Associate Certification: Demonstrate your expertise in social strategy and paid media across Meta’s platforms
• Mobile access: Learn anytime via Coursera’s mobile and tablet apps
• Portfolio-ready projects: Build a content calendar, run A/B tests, create campaigns, and present insights—ideal for job interviews or client pitches
• Skills-based outcomes: Master social media management, content strategy, paid advertising, performance analysis, and AI tools

These features are more than educational—they’re transformational. They prepare learners for real-world job roles, such as social media manager, content strategist, or paid media specialist.

How To Get Certified in Social Media Marketing

Start by enrolling in Coursera and selecting the Meta Social Media Marketing Professional Certificate. Each course builds upon the last, starting with digital marketing fundamentals and progressing to content creation, Meta Ads, analytics, and a capstone project. You’ll learn by doing—creating posts, writing briefs, testing ads, and analyzing performance.

For business and enterprise teams, Coursera for Business offers scalable onboarding and performance tracking. For universities and governments, this certificate can be embedded into reskilling and digital marketing curricula.

This course helped me land a social media marketing internship before I even completed the certificate. The hands-on projects gave me confidence and proof of my skills.

Chloe S., Freelance Marketer

Whether you’re an entrepreneur looking to drive growth, a job seeker chasing one of 23,000+ open roles in social media, or a brand that wants to level up its digital presence, this is your credential. Meta’s certificate isn’t just a course completion certificate. It’s a prerequisite for credibility in the modern marketing landscape.

Start Your Meta Marketing Certification Now