Just a heads' up that this video does have some colorful language. If you're at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it's one that most companies fail to understand.
I always tell folks that it's a lot like a retirement account. You don't expect to cash out a month later, it requires months and years of investing and building momentum. This blog is a great example. I truly remember when this blog was just hitting over 100 visitors a day. Now, years later we have days with 7 or 8 thousand visitors. There's no secret to the growth… we've always been trying to provide value with each post and consistently published every day (most of the time).