Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand.
I always tell folks that it’s a lot like a retirement account. You don’t expect to cash out a month later, it requires months and years of investing and building momentum. This blog is a great example. I truly remember when this blog was just hitting over 100 visitors a day. Now, years later we have days with 7 or 8 thousand visitors. There’s no secret to the growth… we’ve always been trying to provide value with each post and consistently published every day (most of the time).
Customer Acquisition Strategies: Lessons Learned from the Biggest Retail and Consumer Goods Websites in the World
We analyzed more than 5 billion digital touch points to learn how the biggest retail and consumer goods brands in the world are driving website traffic.
I love the last line “There’s no secret to the growth… we’ve always been trying to provide value with each post…” Providing value with each post will definitely drive traffic and will generally lead to great marketing strategy!
Thanks, Steve. There was a time when we focused more on keywords and quantity. Never again!
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LMAO, This was awesome Doug!! Just a heads up: “Now, years later we have days with 7 or 8 thousand visitors a year.” year = day here. [just caught it for you bud!]
Thanks! Fixed!