Email Marketing & Email Marketing AutomationMarketing Infographics

The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor.

Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of value – albeit monetary or the value of the information provided – is how you win the battle! This infographic from ReturnPath walks through some industry segments and provides some comparisons… check it out:

inbox-placement-deliverability

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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