Marketing Infographics

Left versus Right Brained Marketers

This infographic from Marketo is too clever not to share.

Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic. As a marketer, the type of thinker you are guides the campaigns you design. So what type of marketer are you?

I’d like to think of myself as somewhat balanced… while I don’t have a lot of creative talent, I have grown to truly love the impact that creativity has on marketing. Simply put… people are tired of the mainstream, so thinking outside the numbers can truly benefit your clients or your brand!

8 Comments

  1. 1

    This is indeed a great post, Douglas. And it is really interesting to note the amazing impact creativity has over marketing and how social media trends has made it all the more interesting. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is implementing creativity into marketing campaigns creates a wow factor and adds more value for customers. 

    • 2

      Daniel – you’re absolutely correct.  I’ve seen beautifully designed and well-branded companies leap past the competition!  Thanks so much for stopping by the site – we’ll need to have you on our radio show soon!

  2. 3

    Hey Doug!
    Thanks for posting! I myself fall into the category of Right-Brain marketer. It’s great to see which attributes I may be missing out on though!

    Happy New Year to you!
    Jason

  3. 4

    This infographic yielded unexpected results for me.  I write and eat with my left hand, and do everything else with the right.  Meanwhile, the infographic’s comments around the “brain” section of the graphic definitely fit me as “right brained” creative type.  Yet, every marketing category below it paints me as a “left brained” marketer.  I’ll be pondering this one for a while.

  4. 6

    In my professional life I have been a Systems Analyst and
    Programmer, for fun I am a fine artist- one of my favorite books is Drawing on
    the Right Side of the Brain. I am now studying Marketing; this article has
    given me a new perspective on the need for a balanced approach towards
    Marketing.

    • 7

      @twitter-259954435:disqus I’ve noticed that many of the most talented folks I’ve worked with in the industry have a creative hobby outside their work… art, music, etc.  It’s pretty interesting to see how much that creative practice brings to a great career using both sides!

  5. 8

    Thanks for sharing this, Douglas. It connected the dots for me.

    My hypothesis: left brain outnumbers right brain folks with marketing being one of the ways to inject some left-brained presence to the mix. It makes sense given our natural urge to trust in things we can measure, something real, and which increases shareholder value. Do you know if such a statistic exists? Also, what about the correlation between personality and actions or behaviors?

Leave a Reply