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Video Marketing: Social Proof by the Numbers

Douglas KarrOct 17, 2013

1 minute read

Video Marketing Social Proof

Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video.

The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to their prospects.

Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing flavoured pie. Some even try to bake their own.

Bubobox

Video Marketing Statistics

Websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 times.
Forrester

Video listings that appear in the searches experience as much as 41 percent higher click-through rates than their competitors.
AimClear

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.