Mobile Marketing, Messaging, and Apps

Is it? Can it be? The first APUI IS here…

APUI (Application Programming User Interface) may be here. I’ve got my eye on Yahoo! Pipes, an engine where users can filter and manipulate RSS feeds.

This is just the start, though, and will be exciting to watch. I spoke about the need for this technology late last year and predicted that 2007 would be the year of GUI integration interaction and I truly believe this is the break-out year.

If Yahoo! Pipes can be used to manipulate RSS, it’s a short step to move from RSS to other XML API and Web Services. I trust that these interfaces will become so incredibly robust in the coming years that the need for developers may begin to drop.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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