Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with behavioral signals without overwhelming their teams or relying on siloed tech solutions.
Leanplum
Leanplum is a multi-channel mobile engagement platform that powers personalized, real-time interactions across push notifications, in-app messaging, email, and web. It enables teams to orchestrate and test campaigns at scale with a unified view of the customer journey.
Driving loyalty and conversions while reducing operational complexity, Leanplum empowers your organization to deliver smarter, more relevant messaging that meets users where they are. Marketers can orchestrate coordinated campaigns across channels from one interface, using behavioral data to trigger experiences that feel personal. A/B testing gives confidence that every message is optimized for impact, minimizing waste and maximizing return.
Leanplum Mobile Engagement Platform Features
- A/B Testing: A robust capability allowing marketing and product teams to experiment with messaging, content, and in-app experiences to determine what resonates most with users without any engineering dependency.
- Audiences: Enables the creation of precise user segments based on real-time behavioral data to ensure messaging is always relevant and personalized.
- Data Management: Centralizes customer data from across channels, making it easier to build unified profiles that drive precision targeting and campaign orchestration.
- Engagement: Facilitates tailored communication across multiple touchpoints, including push, in-app, email, and web, ensuring consistency and context across mobile and tablet platforms.
- Optimization: Uses performance insights and behavioral signals to refine campaigns, improving conversion and retention outcomes continuously.
- Push Notifications and In-App Messaging: Supports sending timely, contextual messages directly within apps on mobile and tablets, giving teams direct control over content featuring, targeting, and delivery.
This feature set equips your organization with everything necessary to manage sophisticated mobile campaigns (segmentation, experimentation, orchestration, and optimization) all in one platform.
With Leanplum, we are able to manage push and in-app messaging — content featuring, targeting, and optimizations — entirely from our team focused on editorial and product engagement.
Cody Winn, Director of Mobile and Platforms at TED Conferences
Getting Started with Leanplum
Getting started with Leanplum is straightforward. You connect your app or digital channel(s) via SDK, import or sync user data into the system, and define your key segments or audience triggers. From there, launch campaigns like push notifications, in-app messages, email, or web alerts, and run A/B tests to learn what drives engagement. The platform’s analytics and reporting give clear visibility into performance and ROI, enabling continuous improvement.
This reflects how non-technical teams can take ownership of messaging without relying on developers, accelerating execution and agility.
Leanplum also shares some powerful statistics: it’s powered UP TO 30× ROI growth, sent OVER 150 B messages, and reached Including 3 B users… a compelling testament to its scale and performance.
Ready to elevate your mobile engagement strategy?
Get a Personalized Leanplum Demo
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