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Logo Design Resources: Advice, Downloads, Infographics, And Best Practices

What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo design only to find it when they did a Google Image Search for their industry… they got rid of the firm and did an online design contest instead for $250 and got an original, unique, and well-designed logo that fit their overall brand.

We absolutely see the value in an overall brand, branding guide, and accompanying logo. That can be a significant investment, but companies who have made the investment have absolutely seen the results. Sometimes you simply can’t afford that, though, and we understand! If you just need a logo, in all honesty, there are some amazing resources out there.

Here are over 50 logo design resources I found online, from inspiration to awards, to contests and crowdsourcing, to blogs and history sites. Enjoy!

How to Design the Perfect Logo

Discover what it takes to create a perfect logo with these 10 essential logo design tips from Just Creative, plus a logo design infographic! Enjoy.

  1. The logo should be simple.
  2. The logo should be timeless.
  3. The logo should be creative.
  4. The logo should be readable.
  5. The logo should be adaptive.
  6. The logo should be responsive.
  7. The logo should be unique.
  8. The logo should be relevant.
  9. The logo should be clever.
  10. The logo should be professional.
Logo Design Tips

From Sketch to Logo

Sometimes you know what you want but don’t have the talent to convert your napkin sketch to a professional logo.

  • Logotypers – Upload a sketch (a picture with your phone, a PowerPoint file, or a drawing in Paint), and they’ll turn it into a great logo within hours.

Design Your Own Logo

DesignEvo is an online logo maker that helps you create unique and professional logos for free.  They offer over one million icons to search through, hundreds of text fonts and shapes to choose from, and a powerful editing tool to customize your logo.

Start Building Your Logo

AI-Powered Logo Makers

With Generative AI engines growing in popularity, it was only a matter of time before we were going to see AI-powered logo makers. While AI-powered logo makers have their merits, they may not always excel in creating logos that meet the unique needs of businesses, especially when it comes to branding and marketing. A human designer’s expertise and creativity are often required to produce logos that truly stand out in the competitive online landscape.

Crowdsourced Logo Design resources:

Crowdsourced sites have distribution networks of graphic designers who can submit logos. The winner is awarded the money. (Great for you… not always great for the designers!)

  1. Crowdspring – crowdsourced from $200.
  2. DesignContest – launch your own contest from $100.
  3. DesignCrowd – Need a Logo Design? Crowdsource Your Designs Online Now!
  4. Digital Point – post your own price and requirements in these forums.
  5. eYeka – crowdsourced contests where you name your price (upscale pricing and prizes).
  6. 48hoursLogo – crowdsourced design from $89
  7. Graphic Competitions – competition from $1,000
  8. GraphicRiver – logo designs and templates
  9. LogoMyWay – contests from $200.
  10. LogoTournament – Get the logo that you really want by choosing from 50-200+ custom designs from $275.
  11. Looka – an AI-powered logo, branding kit, and social media profile builder.
  12. 99designs – crowdsourced designs from $211
  13. MycroBurst – crowdsourced from $149
  14. pickyDESIGNS – Host your design contest
  15. ZenLayout – contests starting at $250

Professional Logo Companies:

Agencies who provide logo services generally guarantee that their work is unique and work to match your logo to your overall brand.

  1. Affordable Logo Design – packages from $45.
  2. – packages from $99.
  3. Company Folders – free consultation, design service starting at  $75 per hour
  4. Infinity Logo Design – designs from $89
  5. Inkd – professional design packages from $99
  6. LogoBee – designs from $199
  7. Logo Design Team – packages from $149
  8. Logo International Design Agency – contact for quotes
  9. The Logo Loft – packages from $99.
  10. – packages starting from $269.
  11. – packages starting at $27.
  12. Logotion – packages starting at $250.
  13. Logoworks – from HP, designs from $299.
  14. The NetMen – design starting from $149.
  15. Vistaprint – pre-made and automated logos starting for free utilizing their services.

Logo Inspiration Sites:

Perhaps you’d like to try to create your own logo or find a few inspiring ones to refer to! Here are some great resource sites for logos.

  1. Blog-omotives – from branding consultant Jeff Fisher
  2. Creattica – a site from Envato
  3. Famous Logos – a website dedicated to bringing you some of the best news, reviews, and information related to the logo design industry.
  4. Logobird – Logobird is a London-based design blog & studio.
  5. The Logo Company – Custom Logo Designs… taking designs to new heights.
  6. Logo Bliss – logo design inspiration and gallery site.
  1. LogoPond – Logopond showcases the best in identity work from around the web. Logo artist from all development stages and areas of the world frequent this site.
  2. Logo Blog – Logo Blog is dedicated to being the web’s premier resource for logo design.
  3. Logo From Dreams Awards – a blog with monthly submissions and a monthly winner.
  4. Logolounge – news and trends on logos.
  5. Media Bistro – annual logo awards site.

My Logo for Martech Zone

Years ago, my designer saw my company logo and he asked me if I’d like it updated. I kept saying no and then he actually provided me with an incredible version. I took his ideas for the company and applied them to this site as well.

Martech Zone Logo

It’s a fantastic example of something both unique and memorable (in my opinion). There are a couple of unique elements:

  • Z is incorporated for Zone.
  • There’s still a T incorporated for the Tech in MarTech.

Buy Vector Logo files to Design Your Own

We love our sponsors at Depositphotos; they have many logos you can purchase the vector files for and then use to create your own. See something close to what you need? Buy it, download it, and customize it to make it your own!

Shop for Vectors Now!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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