E-commerce and Retail Marketing Infographics Mobile Marketing, Messaging, and Apps

Mobile Payment Hacks for Business

Douglas KarrMay 13, 2014

1 minute read

mobile payment business

Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar!

Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by 2017 that number will be at $90 billion. That’s a 48% compound annual growth rate over five years! Yet only 66% of small businesses use any type of mobile technology, let alone mobile payment technology. Moblized

I find myself paying my mobile phone bill, insurance, getting rides and even paying my street parking via mobile applications and mobile payment options. On Saturday I attended a fundraiser where a silent auction totally happened with the use of text messaging and nothing else!

There’s still an instance in every transaction – between the decision to purchase and the actual purchase – where many prospects abandon. Mobile payments may be the bridge to rid yourself of those losses.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.