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NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace

B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.

NetlinePortal

NetLine changes that. As the largest B2B content syndication lead generation platform, NetLine gives marketers unmatched control over targeting, pricing, and delivery. So every lead you pay for is someone who genuinely wants your content.

Marketers using NetLine gain the ability to run cost-per-lead (CPL) campaigns with surgical precision. You can syndicate your whitepapers, ebooks, reports, and more to a vast B2B audience, leveraging first-party intent signals to drive real business outcomes. With an open marketplace approach, NetLine empowers marketers to set the price, apply strict filters, and optimize continuously—starting at just $14 per lead.

NetLine offers total transparency, unmatched control, and consistent quality. Instead of paying for impressions or clicks, you only pay when someone meets your criteria and downloads your content. Their proprietary lead form technology ensures you get the data you need, while the platform’s reporting and analytics help you maximize every dollar. Real customers—from SAP to Appian to Cisco Webex—consistently report higher lead quality, improved conversion rates, and complete visibility into campaign ROI.

Here’s why thousands of top B2B brands choose NetLine:

NetLine’s portal is packed with capabilities that simplify and supercharge B2B lead generation:

  • ABM (Account-Based Marketing): Target specific accounts and job functions to support account-based strategies at scale.
  • Analytics Dashboard: Track lead activity in real-time and view granular performance reports by filter or asset.
  • Buyer Intent Discovery: Unlock first-party B2B buyer signals across the funnel and identify high-value prospects in-market now.
  • Campaign Builder: Easily create, edit, pause, or duplicate campaigns from an intuitive self-service interface.
  • Content Syndication: Distribute whitepapers, ebooks, and more across NetLine’s 15,000+ web properties to reach relevant audiences.
  • CPL Bidding Marketplace: Set your own cost-per-lead price and compete for lead generation opportunities transparently.
  • CRM Integration: Automatically push leads to your CRM or MAP system via custom fulfillment options.
  • Filter Targeting: Apply 35M+ filter combinations, including job title, industry, company size, and location.
  • Lead Verification: NetLine’s proprietary lead forms ensure accurate, verified professional information.
  • Mobile Campaign Management: Launch, monitor, and optimize campaigns from mobile or tablet devices on the go.
  • Multi-Asset Campaigns: Promote multiple assets in a single campaign to match leads across different funnel stages.
  • Performance-Based Pricing: Only pay for leads that exactly match your criteria—no impressions, no fluff.

Whether you’re a marketer, agency, or publisher, NetLine gives you the tools to build, manage, and optimize high-converting lead gen programs without relying on agencies or outdated models. From buyer intent insights to ABM support, it’s everything you need to convert content into a pipeline.

NetLine has made a huge difference getting our business in front of the right audience to drive warmer leads with prospects ready to learn more about our product.

Stephanie Jones, PatLive

Start Your DemandGen Engine

Getting started is simple. Sign up for a free NetLine Portal account—no credit card required. Then:

  1. Upload your content asset(s)
  2. Set lead filters, pricing, and campaign schedule
  3. Launch your campaign
  4. Monitor real-time performance in your dashboard
  5. Receive verified leads that meet your exact criteria

You can edit, pause, or clone campaigns at any time. And with daily lead delivery and CRM-ready formatting, you’ll start seeing impact fast.

NetLine makes it easy to reach real buyers who are actively engaging with content in your space. If you’re tired of paying for leads that go nowhere—or you’re ready to scale your content’s impact—NetLine is the platform to trust.

Create Your Free NetlinePortal Account

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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