The B2B Sales Pipeline: Turning Clicks into Customers

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What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also provides marketing departments with a sense of urgency as to whether or not they’re driving enough visitors into leads.

Many B2B companies operating in the industrial realm have longer and more drawn-out sales cycles. So, how do you know when a lead is ready to buy? ActiveConversion’s Sales Pipeline infographic shows you exactly how you can use marketing automation to turn website visitors into customers. Follow step-by-step down the pipeline to see how you can find out where leads came from and when they’re sales-ready. Automating the process allows you to focus on what’s most important – generating sales!

Visualizing the journey that leads take through the sales pipeline (and measuring each stage) is a very effective exercise for companies to go through and this is a fantastic infographic that does just that. Modern marketing automation and lifecycle management tools provide these types of insights and can even score the likelihood that a lead is going to advance to the next stage.


ActiveConversion helps to evaluate your leads’ stage in the buying cycle to optimize sales efforts as well as how your marketing initiatives are paying off.

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