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Netra: AI-Powered Video Content Intelligence and Comprehension APIs

Netra is an AI-powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world’s content.

The Challenge of Visual Content

The internet has evolved to host an ever-increasing amount of visual content. It’s estimated that by 2022, a staggering 82 percent of global internet traffic will be attributed to video streaming and downloads. With such a massive influx of visual data, the challenge lies in unlocking the value hidden within these images and videos.

Netra recognizes that the key to realizing the untapped potential in visual content is to extract meaningful insights and structure the data so that it can be readily integrated into various systems and models to benefit large and small businesses.

Netra’s Innovative Solutions

Netra‘s AI-driven technology offers deeper insights into video content, surpassing the limitations of traditional tagging systems. It intelligently extracts and integrates insights from videos in a digestible format, providing an understanding previously attainable by thousands of human viewers.

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Netra offers a range of APIs that empower data scientists, developers, and product teams to uncover latent knowledge within video, images, and text content. These APIs systematically provide a consistent data taxonomy across many use cases:

  • Content API: This API allows businesses to extract context, segmentation, and similarity information from their visual content, transforming it into a valuable asset.
  • Search & Similarity API: Unlock the power of visual content through this API, which enables recommendations, searches, and similarities to be identified at a granular, scene-by-scene level.
  • Livestream API: This API provides comprehension in a JSON format within milliseconds for those needing to classify live-streamed or broadcasted content.
  • Creative API: Advertisers and agencies can use this API to optimize their creative content by creating data profiles to match classified creative to classified content.

Netra’s flexible API is designed to simplify the complexity of video analysis, making it available for a wide range of applications. Its use of artificial intelligence ensures that businesses can harness the power of video-detection technology, generating insights that were once attainable only through extensive human effort.

Netra is platform-first, delivering analysis at scale with remarkable efficiency. This makes it accessible to businesses of all sizes and sectors, allowing them to process video assets and make informed decisions.

Netra’s AI-powered content comprehension transforms how businesses interact with visual content. By offering a range of innovative APIs and a platform-first approach, Netra empowers organizations to unlock the potential of their visual data efficiently and economically.

In a world where visual content is king, Netra is poised to deliver the insights that can make all the difference in building and capturing value for businesses. It’s not just a content comprehension company; it’s a catalyst for unlocking the full potential of visual content in the digital age.

Request a Netra Demo

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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