Recently, I’ve been working on my site some more to improve it’s Search Engine placement. The changes have resulted in some incremental changes in my Search Engine placement. I’ll continue to share the results with you as I move forward. One of the recent changes I made was redirecting any traffic from https://highbridgeconsultants.com to https://martech.zone. I want the www to be my primary domain where my articles are identified from. I’m not sure what kind of impact this will have – we’ll see.
I read an article today at Marketing Pilgrim on optimizing your feed. Pretty interesting, I didn’t realize that you might actually get penalized by search engines for duplicate content just because your RSS feed is out there! The article notes that providing a noindex meta tag in your feed will prevent search engines from indexing your feed page.
Sure enough, I found a setting in FeedPress that allows this. Here’s a screenshot. The option is defaulted off so you’ll need to turn NoIndex on and save your settings.
Feedburner is an outstanding service. The more I use it, the more I’m impressed. You’ll find a number of posts on my site regarding their service and integrating it into your site. A step-by-step implementation is in the Blogging E-metrics guide I wrote.