Content Marketing, Ecommerce and Retail, Marketing Tools

Fomo: Increase Conversions through Social Proof

Fomo

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously.

Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though!

Fomo is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost conversions by 40 to ­200%, which is a game changer for any online store. Here’s a screenshot of the Fomo display on an active store:

Fomo Store Social Proof

By displaying sales as they’re happening on your site, you have three advantages over your competitors:

  • Create a Sense of Urgency – Fomo displays orders as they happen, making your store an exciting live environment and prompting buyer action.
  • Customers Feel Part of the Crowd – Fomo displays are like real-time testimonials for your store – seeing other’s buy builds instant confidence.
  • Social Proof + Credibility – Potential customers see purchases being made by others – giving credibility to your store and building trust with the user.

Fomo is currently integrated with 3Dcart, Active Campaign, Aweber, BigCommerce, Calendly, Celery, ClickBank, ClickFunnels, Cliniko, ConvertKit, Cratejoy, Delighted, Drip, Ecwid, Eventbrite, Facebook, Gatsby, Get Response, Google Reviews, Gumroad, Hubspot, Infusionsoft, Instagram, Instapage, Intercom, Judgeme, Kindful, Leadpages, Magento, Mailchimp, Neto, Privy, ReferralCandy, Selz, SendOwl, Shoelace, Shopify, Shopper Approved, Squarespace, Stamped, Stripe, Teachable, ThriveCart, Trustpilot, Typeform, Unbounce, Universe, ViralSweep, Wix, Woo Commerce, WordPress, Yotpo, Zapier, Zaxaa, and they have an API.

You can observe how your Fomo messages are impacting your sales. One user of Fomo shared that within a month he had seen 16 transactions directly attributed to the app with above average order sizes, resulting in over $1,500 in additional revenue. That’s a fantastic return on investment for a tool that costs as little as $29 a month!

Start Your Free Fomo Trial Today!

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