As I read through some research to the Alterian site, I happened across this wonderful diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. Reviewing this diagram, it should make it clear as to whether or not your marketing has evolved.
Have you evolved as a Marketer? Has your company?
Today I spent time with 3 different prospects and common reasons why they hadn't evolved were fear, resources, and expertise. I think this points to why it's so important to retain the assistance of an online marketing consultant. They can provide your firm with measurable results and effective ways of reducing the resources needed… all while dispelling the fear.