Contrary to popular belief, feeds are still roam the face of the net… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people using a feed reader… but the opportunity to ensure your content is distributed and looks great across devices is still a plus for content strategies.
Note: If you’re lost – here’s an article on what an RSS feed is.
I was shocked when I viewed our old Feedburner account to see that there were still 5,000+ users who were viewing our content via our feed every day… wow! And when I started to look at other sites, they had 50,000+ readers on some of the blogs. Here are a few things we’ve done to raise our RSS feed from the dead using WordPress.
- Make sure you have post thumbnails enabled on your site and add the necessary tagging so that your articles have a featured image. This is possible with WordPress by using the SB RSS Feed Plus plugin for WordPress.
- Implement FeedPress so that you can track and measure your feed consumption and click-through rate, can customize your feed URL, and push your feed to your social channels.
- Add a copyright blurb or call to action at the base of your feed with the WordPress SEO plugin. We catch people stealing and republishing our feed all the time and they’re dumb enough to keep our copyright on it when they publish it.
- If you’re not using an email service for WordPress, enable email subscriptions on FeedPress so folks can subscribe by email. You don’t have as much design control, but it gets the job done.
- Add your feed address to your menu and put it somewhere on your site using the international symbol for RSS feeds.
- Add the necessary header tags to your theme between the head tags so applications and browsers find your feed address, here’s the code for our feed address:
<link rel="alternate" type="application/rss+xml" title="Martech Zone Feed" href="http://feed.martech.zone" />
Kill Feedburner and bring FeedPress to Life:
We ditched Feedburner and implemented FeedPress on our site. It’s a full featured feed analytics platform with some great additional features like the ability to CNAME your feed so you’re not dependent that old feedburner URL.
Your feed is available in their directory and you can even enhance your site with a Feedly button to attract more folks to subscribing that way:
Here’s how to convert your site to FeedPress:
Note: We’ve included an affiliate URL for FeedPress – and recommend the pro platform! We are also partners in CircuPress, our email service for WordPress that has over 1,200 installations and has sent over 3 million WordPress daily and weekly newsletters!