Martech Zone
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The ROI of Event Marketing Strategies: Why Modern Events Deliver Outsized Returns
Event marketing has regained its position as one of the most influential channels in the B2B landscape. While digital initiatives have expanded dramatically, nothing matches the depth of engagement, trust-building, and decision-making velocity that occurs when people gather in shared…
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Who is Really Your Target Audience?
Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who cares about quality. But when you look under the hood, their target audience is essentially anyone…
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Why Social Sharing Died: Algorithms, Pay-To-Play, App Behavior, and Automation
I recently opened the X app, spotted a post I wanted to read more about, and tapped the link—only to have it open in X instead of launching my browser. And there it was: they’ve adopted the same in-app trap.…
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RankPrompt: How To Track Your AI Mentions Across LLMs
Marketers are entering an era where traditional search and AI-driven discovery work side by side. People still turn to Google, but they are increasingly asking ChatGPT for recommendations, relying on Gemini to compare solutions, exploring Perplexity for deeper context, and…
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Martech for 2026: The Shifts in AI, Data, and Buyer Behavior Every Leader Must Act On
The Martech for 2026 report, authored by Scott Brinker and Frans Riemersma and sponsored by GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data, captures the most consequential shifts happening across marketing, technology, and buyer behavior. What follows are…
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SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights
Marketing teams face an increasingly difficult challenge: competing in environments where every channel is crowded, every tactic is copied quickly, and every campaign must prove its value. The brands that win today are those that can see beyond their own…
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How to Accurately Value Your Organic Search Efforts in 2025
Marketers often underestimate the true value of organic search because it costs no direct media spend, making it appear free. Yet organic search is one of the most complex and resource-intensive disciplines in digital marketing, with SEO requiring investment in…
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WordPress Plugin: How To Build A Custom Sidebar Widget For Your Author Bio
I recently moved my author bio into the sidebar to make it more visible to readers, especially on long-form articles where the author’s expertise matters. WordPress includes great built-in author fields, but there wasn’t a clean, flexible way to output…
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Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
Most marketers still struggle to clearly articulate or measure ROI, barely scratching the surface of what’s possible and often failing to deliver meaningful business results at scale. McKinsey Marketers love to talk about return on investment, yet the way ROI…
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Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation
Creating, approving, and delivering proposals is one of the most essential steps in any sales cycle—and one of the most painful. Teams rely on outdated documents, email chains, and inconsistent templates, which slow them down and cause avoidable errors. Those…
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Are You Pricing Yourself Out of Business?
I’ve spent enough years in this industry to notice a recurring disconnect between what work costs and what it's actually worth. The most surprising part isn’t that clients sometimes underestimate the value of expertise. It’s that many consultants, contractors, and…
