Martech Zone Podcasts
Interviews with industry leaders and wrap-ups of our latest content.
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Why I Stopped Podcasting… And It Was A Mistake
I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. I believe the momentum I had and the visibility it provided me was providing…
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How Artificial Intelligence Is Driving The Art Of Content Marketing
In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how AI is helping to…
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How to Build Momentum for Your Ideas, Business and Life Against All Odds
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a prolific author, speaker, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that…
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How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing…
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Digital Trends That Businesses Aren’t Paying Attention To… But Should Be
In this Martech Zone Interview, we speak to Marcus Sheridan, author of They Ask You Answer and sought-after keynote speaker on sales and marketing. We speak to the growing digital trends that businesses are not paying attention to, but should!
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The Technologies That Are Driving Sales Performance
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams.
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The Benefits and Complexities Of Market Research
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience in marketing, new product development, and strategic communications.
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Death To The Corporate Video
In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an…
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Reframing Influencer Marketing To Ignite Your Brand
In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. We discuss the evolution and best practices to deploy influencer marketing strategies that actually produce results for your brand.
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Why The Most Effective Local SEO Starts With Being Human
In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants...…
