This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Public Relations
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Advertising Technology
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
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Sales and Marketing Training
The Harsh Truth About Agency Margins and the Smarter Path Forward
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close my doors; I cared deeply for my staff, was passionate about helping my clients, and was proud of our growth and achievements. But I was tired. I grew weary of…
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Analytics & Testing
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better…
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Content Marketing
Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider
When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make the website more engaging. Sliders are handy when a webpage has limited space to display multiple pieces of information or…
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Social Media & Influencer Marketing
Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…
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Content Marketing
Displays May Be Ultra-Wide, But That Doesn’t Mean Your Web Page Should Be
Chances are, you’ve likely visited a website whose design incorporates the full width of the browser. You may have noticed the content wasn’t easy to digest as your eyes scanned the full width of the page. It’s actually a well-known readability and user experience (UX) issue. Research in typography and cognitive psychology suggests that shorter line lengths make reading easier…
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E-commerce and Retail
SafeTradeSpots: Making Online Transactions Safer, One Community at a Time
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone. There are parking spots and an automated call button in the event of an emergency. Need a place to make an exchange? The City of Greenwood…
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Content Marketing
How Can You Programmatically Change Font Color Based on the Background? (Light/Dark Mode)
If you’ve visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to the date in the top left navigation bar on the site. It’s a pretty cool feature and it works really well. When I launched…
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Advertising Technology
4 Strategies For Improving Programmatic Advertising Results
The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…
