This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week. The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase…
- Advertising Technology
The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear of losing control over one’s creative work. That does not have to be the reality. At its best, automation and…
- Event Marketing
The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the story — what separates savvy marketers from the rest is how they use those events to generate and convert leads.…
- Artificial Intelligence
Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!
Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI (GenAI) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its ability to generate high-quality, branded content at scale empowers brands to maintain a consistent and compelling online presence. Successful brands have already…
- Paid and Organic Search Marketing
Inside Google’s Ranking Algorithms: Insights from the DOJ Antitrust Case
You know those moments when you Google something simple—like What temperature should chicken be cooked to?—and instead of getting a direct answer, you’re dropped into a 1,500-word article that includes a history of poultry, the risks of salmonella, and a giant pop-up newsletter signup box? Yeah, we’ve all been there. And it’s a perfect example of the tension at the…
- E-commerce and Retail
COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus (COVID-19) has upended the business world and is forcing every business to rethink the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor, and working from home (WFH) doesn’t accommodate every industry or position. Laying off employees is a practical solution…
- Marketing & Sales Videos
Why Your Marketing Videos Should Be Hosted on Vimeo
Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…
- E-commerce and Retail
From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging
Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…
- Content Marketing
WordPress: Open A LiveChat Window By Clicking Any Link or Button With A Specific Class
We’ve been helping a client migrate their WordPress site to a new theme and clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented, and getting the systems communicating better – including with analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process.…
- Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
