This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How AI Can Improve The Customer Experience: 5 Lessons Learned
Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…
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Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…
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Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great marketing leader is a great marketing leader — full stop. They fail to account for the business’s current stage. A…
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Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!
Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI (GenAI) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its ability to generate high-quality, branded content at scale empowers brands to maintain a consistent and compelling online presence. Successful brands have already…
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Salonist Spa and Salon Management Platform: Appointments, Inventory, Marketing, Payroll, and More
Salonist is a salon software that helps spa and salons manage payroll, billing, engaging your clients, and execute marketing strategies. Appointment Setting for Spas and Salons Features include: Online Booking – Using the smart Salonist Online booking software, your customers can schedule, reschedule, or cancel appointments anywhere they are. We have both website and app capabilities that can be integrated…
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Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales…
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User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface (UI) design: I’m guessing the history of this elevator goes something like this: The elevator was designed and delivered with a very straightforward, easy-to-use user interface such as this: A new requirement emerged: We need to support braille! Rather than…
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Elfsight Apps: Easily Embeddable Ecommerce, Form, Content, And Social Widgets For Your Website
If you’re working on a popular content management platform, you’ll often find a great selection of tools and widgets that can be easily added to enhance your site. Not every platform has those options, though, so it often requires third-party developers to integrate the features or platforms that you wish to implement. One example, recently, was that we wanted to…
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How to Justify Responsive Email Design For Mobile Email Clients… and Where to Get Help
It’s pretty shocking that more people utilize their smartphones to read email than to make phone calls (insert sarcasm about connectivity here). Purchases of older phone models have dropped by 17% year over year, and 180% more business people are utilizing their smartphones to preview, filter, and read email than did a few years ago. The problem, though, is that…
