This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Format: The End-To-End Platform For Creative Professionals to Showcase, Sell, and Manage Their Business
If you’re a photographer, videographer, graphic designer, or other creative professional, the marriage of creativity and business can be quite frustrating. With an expansive array of tasks to manage, from showcasing your work to managing client relations and sales, finding the right tools to balance your artistry with practical business management can be overwhelming. This is where Format steps in,…
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Onehub: A Comprehensive Solution for Agencies to Create Secure and Organized Client Portals
Agencies face many challenges in managing and sharing digital assets with clients. The need for a secure, efficient, and organized platform is more pressing than ever, especially in industries where confidentiality and data integrity are non-negotiable. Agencies must navigate the complexities of file sharing, version control, and collaborative editing, all while ensuring that sensitive information remains protected. This environment demands…
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Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has credible data…
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Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic, and personalized connections with audiences has led to the rise of Sendoso, a direct marketing automation platform. Consumer behavior has…
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Marketing Through Economic Shifts: Eight Areas To Focus On for Stability and Growth
These last few years have been some of the most challenging for many of my customers but surprisingly quite good for others. This is purely anecdotal, but I believe the effort to stimulate the economy by the government has pumped quite a bit of money into industries and corporations that work directly or indirectly with the government or the financial…
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Why Your Store Needs a Mobile App: A Strategic Imperative for Success
The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between retailers and customers, offering an unmatched level of convenience and engagement. Mobile apps enable retailers to create a personalized shopping…
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Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…
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A Guide To The Types and Tools To Start Creating Online Video Courses
If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and tested many tools, hardware, and tips to create successful tutorials and video courses to sell on the internet. And now…
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Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
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Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
