This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
- Advertising Technology
Sovrn: A Comprehensive Platform for Publishers to Maximize Revenue
Publishers face the ongoing challenge of balancing content creation with efficient monetization strategies. While creating high-quality content is crucial, the complexity of managing ad operations, affiliate programs, and data monetization often hampers growth. To address these challenges, Sovrn offers an all-in-one solution that simplifies and optimizes these processes, helping publishers maximize their revenue without sacrificing creativity. Sovrn Sovrn is a…
- Marketing Tools
The Apple Ecosystem: A Masterclass in Seamless Integration
When Apple launched the iPhone in 2007, I’ll be honest—I wasn’t that impressed. I had been in the Windows world for years and had recently migrated to a MacBook Pro. It was a vast improvement in stability and speed, although there was a bit of a learning curve. Fast-forward to , and I honestly can’t consider investing in a non-Apple…
- Content Marketing
How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their site to see the copyright notice in the footer was out of date… showing last year instead of this year.…
- Social Media & Influencer Marketing
Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons: Consolidate Multiple Links: Social media platforms…
- Customer Data Platforms
CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM—it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack of flexibility to tailor the CRM to real-world workflows. CompanyHub CompanyHub was built to change that narrative. Designed to be as…
- E-commerce and Retail
Appointy: All-In-One Online Scheduling For Your Business
Businesses with service-based offerings are constantly looking for ways to make it easier for clients to purchase services or reserve their time. An appointment scheduling tool is a seamless way to achieve this since you can provide the convenience and flexibility of 24×7 online booking coupled with the added benefits of secure online payments, instant booking notifications, and zero double…
- Paid and Organic Search Marketing
SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers
When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget. If you’ve ever wished for a single solution to handle the entire SEO lifecycle—without monthly restrictions or cloud pricing traps—you’re…
- Marketing Tools
Is Visual Studio Code The Best OSX Code Editor On The Market?
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…
- Content Marketing
A Guide To The Types and Tools To Start Creating Online Video Courses
If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and tested many tools, hardware, and tips to create successful tutorials and video courses to sell on the internet. And now…
