This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone, where we receive daily guest post requests but reject the vast majority. Guest Blogging and Its SEO Roots Okay, I’m calling it: if…
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Marketing Data: The Key to Stand Out in 2021 and Beyond
In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…
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How Important Is Your LinkedIn Profile Photo?
Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera had you position your head to a target, then the lighting automatically adjusted, and boom… the photos were taken. I felt like a dang supermodel they came out…
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Free Mobile Responsive Email Templates from Litmus
We’re working with a client whose e-commerce emails aren’t currently responsive. We do not doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. 60% of all email sent is opened on a mobile device. Constant Contact You may already understand responsive design – basically website code that adapts the layout of your…
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Customer Acquisition vs. Retention: A Comprehensive Guide to Growth
Sustainable growth relies on a delicate balance between attracting new customers and keeping existing ones engaged. This requires mastering both customer acquisition and customer retention. Let’s explore these two vital components, understand their nuances, and learn how to balance them strategically for optimal business results. Table of ContentsCustomer AcquisitionCustomer RetentionAcquisition versus RetentionAcquisition and RetentionKey Takeaways Customer Acquisition Customer acquisition is the lifeblood of any…
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The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the convenience and choice lies one vital question: What truly motivates a shopper to hit that buy button online? In this…
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99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That’s where 99Designs comes in, offering a revolutionary platform that connects businesses with professional designers from around the globe. One of the standout features of 99Designs is…
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Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
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Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest
The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from scratch, which can be overwhelming or beyond the resources of many small businesses. Hours are spent pondering over the perfect…
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The Crucial Role of User Diversity in Mobile App Usability Testing
One key aspect that significantly influences the quality of mobile apps is user diversity. Understanding users’ diverse needs, preferences, and abilities is essential for comprehensive usability testing. In this article, let’s explore the role of user diversity in mobile app usability testing. Table of ContentsWhat is Mobile App Usability Testing?Why User Diversity Matters When Testing Mobile App UsabilityEmbracing InclusivityTailoring User ExperiencesAdapting…
