The science behind when people make a purchase decision is quite amazing. BigCommerce is a very popular Software as a Service (SaaS) ecommerce and shopping cart platform. BigCommerce gives you a plethora of securely hosted e-commerce tools, including website, domain name, secure shopping cart, product catalog, payment gateway, CRM, email accounts, marketing tools, reporting and mobile-optimized store. They recently developed an infographic providing details on what influences a purchase decision.
We cover the top 10 factors influencing a purchasing decision, the most important store features, the impact of social media on shopping and more. By focusing on the right areas of your business and your store, you can make it more consumer-friendly, meaning you’ll sell more. Which is what BigCommerce is all about.