This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they could grab more market share with their own hardware and embedded browser. I’m not sure why they haven’t, but Google…
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Content Marketing
10 Challenges Working With WordPress As A Content Management Platform in 2025
I’ve been working and developing with WordPress since its inception. The content management system’s (CMS) simplicity is phenomenal, and its mass adoption is no surprise. There are haters out there, but I often remind people that most of the issues with WordPress are usually centered around the themes and plugins implemented, not the core platform. The analogy I often use…
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Content Marketing
It’s Time to Raise Your RSS Feed From the Dead
Contrary to popular belief, feeds are still roaming the face of the internet… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people using a feed reader… but the opportunity to ensure your content is distributed and looks great across devices is still a plus for content strategies. I was…
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Email Marketing & Automation
Our Best Performing Email Opt-In Strategy Ever
My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we’ve tested and what’s worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the most efficient way of returning relevant…
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Sales and Marketing Training
From Harmony to Innovation: The Surprising Impact of Consensus in Marketing
Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…
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Social Media & Influencer Marketing
Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don’t mean to say I didn’t want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion. I started being true to my beliefs and focusing…
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Content Marketing
How To Syndicate External RSS Feeds In Your WordPress Theme or Child Theme
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually want to include the ability to publish other feeds directly into your WordPress template. WordPress supports both Magpie and SimplePie RSS Caching within its available function, fetch_feed: fetch_feed – retrieve an…
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Content Marketing
WordPress: Ajax Search Pro Provides Live Search Results With Autocomplete
Navigating a website and finding the needed information quickly and efficiently can often be a frustrating experience for users. With the vast amount of content available online, users expect instant, relevant, and accurate internal search results. Websites that fail to meet these expectations may see increased bounce rates and decreased user engagement, which can impact overall sales and marketing efforts.…
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Analytics & Testing
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
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Content Marketing
Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website
If your company has professional videos that you’ve spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube’s search results…. just make sure that you optimize your YouTube videos when you do. That said, you shouldn’t be embedding YouTube videos on your corporate site… for quite a few reasons: YouTube is tracking…