This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
What 2023 TikTok Trends You Should Pay Attention To
At its current growth rate, TikTok’s popularity has outstripped Instagram by a long shot, and it is slated to surpass Snapchat. Brands, content creators, and marketers must now make it a top priority to stay on top of TikTok trends to monetize TikTok users. TikTok was the most downloaded app in 2022 and the average TikTok user spends 95 minutes…
- Advertising Technology
Audiomob: Ring In The New Year’s Sales With In-Game Audio Ads
Audio ads provide an effective, highly targeted, and brand-safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamor, audio ads in mobile games are carving out their platform; disrupting…
- E-commerce and Retail
Lyve: Boost Your Shopify’s Store Conversion Rates with AI-Powered Shoppable Video
In the ever-evolving landscape of e-commerce, shoppable video has emerged as a powerful tool for engaging customers and driving sales. What is Shoppable Video? Shoppable video is a groundbreaking technology that’s reshaping the online shopping landscape. It seamlessly combines entertainment with commerce, allowing viewers to interact with and purchase products directly from video content utilizing artificial intelligence (AI). This immersive…
- Content Marketing
6 Steps To Reimagining An Effective Content Calendar For the New Year
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and generate leads can be time-consuming and difficult to pull off. However, with the right content calendar in place, the challenge of generating the right level of appeal to your audience can…
- Customer Data Platforms
Krateo.ai: Spring Data Cleaning Means Deeper Consumer Understanding
Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data…
- Mobile Marketing, Messaging, and Apps
Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
- Customer Data Platforms
Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation…
- E-commerce and Retail
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
- Email Marketing & Automation
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple newsletters and embrace automated, behavior-triggered campaigns that create seamless customer experiences. Below are the seven types of emails every B2C…
- Social Media & Influencer Marketing
What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
