This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM and GO-DADDY-DOMAIN.COM from… who else… GoDaddy.com. I’m not sure whether or not John was surprised that he could buy the…
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10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create, distribute, and promote their music on a global scale. Gone are the days when major record labels held the keys…
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Productsup: The Evolving Role of Feed Management in Global Commerce
Feed management has rapidly shifted from being a backend IT task to a strategic growth function at the heart of modern commerce. As shopping behaviors evolve and digital touchpoints multiply, the way product content is structured, optimized, and distributed now plays a central role in customer acquisition, engagement, and loyalty. Traditionally, product feeds were relatively static—used to populate listings on…
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Link.Store: Boost Your E-commerce Brand with Custom Branded .Store Links
Every ambitious online seller dreams of making their brand stand out. However, the standard practice of using complex marketplace URLs hinders brand recall and sharing convenience. This situation often leaves your store lost in the vastness of the internet, struggling for recognition and recall. Distinguishing your e-commerce brand from millions of others is daunting yet essential. Your unique brand identity…
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Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy is the Perfect Theme for…
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Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
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The 8 Types of Social Media Villains and How You Should Respond To Them
We’ve all had them – the villain that growls and snarls all over your comments – angering your other visitors and generally producing mayhem. It’s pretty stressful, but there is a way to thwart the evil social media villain. In the dynamic realm of social media, where conversations are rapid, opinions are shared freely, and information travels at the speed…
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The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets and outdated sales tools, they struggle…
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Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
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Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
