This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying transform into your own personal content…
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Sales Enablement, Automation, and Performance
Sales: Maximize Your Productivity With Theses Essential Hacks and Tools
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
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Advertising Technology
Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets
Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…
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Content Marketing
10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create, distribute, and promote their music on a global scale. Gone are the days when major record labels held the keys…
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Analytics & Testing
7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
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Advertising Technology
Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts.…
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Social Media & Influencer Marketing
Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
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Analytics & Testing
Clicky Web Analytics: A Privacy-Friendly Alternative to Google Analytics
Website owners are increasingly concerned about privacy and data protection. While Google Analytics has long been the go-to tool for website analytics, many seek alternatives that prioritize user privacy. Clicky Clicky is a powerful and privacy-friendly web analytics platform that offers a compelling alternative to Google Analytics. One key advantage of Clicky is its commitment to privacy and GDPR compliance.…
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Paid and Organic Search Marketing
VocalSeek: How To Get Your Business Found on Alexa, Google, Siri, Cortana, and Bixby with Voice Searches
Consumers increasingly rely on voice search to find information, products, and services. With the rise of smart speakers and virtual assistants, businesses face the challenge of ensuring their presence on these platforms to reach their target audience effectively. Here are some startling statistics on voice search adoption: 50% of U.S. adults use voice search daily, and 75% use it weekly.…
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Martech Zone Tools
Practical Steps for Businesses to Integrate Decentralized Technologies
Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why…
