This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Steppit: Engage Your Customers with AI-Driven Instructional Videos
The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product because they didn’t fully understand how to use it. Wyzowl Investing in impactful onboarding and how-to videos enhances customer understanding…
- Artificial Intelligence
B2B Rocket: Scale and Automate Your Lead Generation, Scheduling, and Outreach with Sales AI Agents
B2B companies face numerous challenges when it comes to sales and lead generation. Traditional B2B sales teams struggle to target the right audience to identify and engage potential clients. This wastes both resources and time. Additionally, manual outreach can be time-consuming and less effective in nurturing leads. B2B Rocket B2B Rocket addresses these challenges by leveraging AI technology to streamline…
- Artificial Intelligence
MeetGeek: Improve Your Meeting Productivity with AI-Powered Meeting Insights
Meetings are ubiquitous in corporate life and are often seen as the linchpin of communication and decision-making processes. Yet, despite their central role, there’s a growing awareness of the hidden costs and potential inefficiency they carry. If you’ve been a long-time reader of Martech Zone, you know how much I despise unproductive or unnecessary meetings. With executives spending an average…
- Artificial Intelligence
Reclaiming Profits: How AI-powered Reconciliation Empowers Amazon Vendors
Amazon’s influence on the retail industry is undeniable, transforming how consumers discover, compare, and purchase products. From its vast selection to convenient services, the online marketplace has cemented its position as a go-to shopping destination for millions. It’s also become an avenue for small and medium e-commerce retailers to build and expand their online presence. Over 60% of Amazon’s nearly $514 billion…
- Advertising Technology
Metadata.io: Automate Your B2B Pipeline Generation for ABM
B2B marketers constantly battle to drive quality leads and revenue while managing an ever-growing list of tasks and campaigns across multiple channels. The challenges can quickly become overwhelming, leading to burnout, human error, and suboptimal performance. Metadata.io Metadata.io is an innovative AI-powered marketing automation platform designed to streamline your workflows and maximize your marketing impact. With Metadata.io, you can bid…
- Mobile Marketing, Messaging, and Apps
Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
- Sales Enablement, Automation, and Performance
RFP360: Emerging Technology To Take The Pain Out Of RFPs
I’ve spent my entire career in software sales and marketing. I have hustled to bring in hot leads, accelerate the sales cycle, and win deals — which means I’ve invested hundreds of hours of my life thinking about, working on, and responding to RFPs — a necessary evil when it comes to winning new business. RFPs have always felt like…
- Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
- Sales Enablement, Automation, and Performance
SignNow: Simplify eSignatures and Document Workflows Today
Time is money, and efficiency is key. Whether you’re managing contracts, onboarding new employees, or finalizing agreements, document handling can quickly become a bottleneck. Printing, scanning, mailing, and waiting for physical signatures slows down your workflow and adds unnecessary costs. That’s where electronic signatures come in, enabling businesses to streamline their operations and move faster. SignNow SignNow, part of the…
- Email Marketing & Automation
Mastering Email Response Management: A Comprehensive Guide for ERM
Email has become an integral part of modern business communication, and managing email responses effectively can significantly impact customer satisfaction, productivity, and overall organizational efficiency. Email response management refers to handling incoming emails in a timely, consistent, and organized manner. It encompasses various aspects, including setting response time expectations, prioritizing emails, delegating tasks, and tracking and analyzing email metrics. The…
