This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
A Writer? 7 Potent Ways to Make Your Book an International Bestseller
No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well, being a writer, if you want to sell your books to the maximum possible number of readers and get appreciated by them then…
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Marketing Infographics
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings. The demands of a distributed globalized marketplace have altered the way…
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E-commerce and Retail
Why User-Generated Content Reigns Supreme In The Age of Social Media
It’s pretty amazing to see how technology has evolved in such a short period of time. Long gone are the days of Napster, MySpace, and AOL dial-up dominating the online market. Today, social media platforms reign supreme in the digital universe. From Facebook to Instagram to Pinterest, these social mediums have become integral components of our everyday lives. Look no…
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Sales Enablement, Automation, and Performance
The Future of B2B Sales: Blending Inside & Outside Teams
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions occur. Certainly, the impact on consumer purchasing has been immense, but what about business-to-business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, Amazon Business’s influence is…
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Marketing Infographics
Why Women Are The Real Power Behind Social Media
During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that…
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Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
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E-commerce and Retail
10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization (CRO) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission or checkout process. While these factors are undoubtedly important, the psychological side of conversion optimization is often overlooked. Understanding the underlying psychological…
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Artificial Intelligence
Conversica: Contact, Engage, Nurture and Qualify Using an AI Assistant
Conversica provides an automated sales assistant powered by artificial intelligence software. The assistant works just like a human sales assistant, reaching out to every single one of your leads and engaging each of them in a human conversation. People love it because the assistant is personable, friendly and responsive, connecting them quickly with a human that can help. We’re in…
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Content Marketing
Content is King… But Only One Wears the Crown
You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influence, authority, and purchase decisions. The problem comes when everyone is…
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Analytics & Testing
How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…
