This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences
Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, e-commerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition Campaigns: The goal of acquisition campaigns is to attract new customers. These emails aim to make potential customers aware of your…
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Microservices: Building Scalable and Agile Mobile Apps for the Cloud
Although familiar, the traditional approach to developing and deploying cloud-based applications is struggling to meet the demands of modern mobile apps. Microservices architecture is becoming a significant factor in this field, leading to substantial changes. In the upcoming blog post, I will dive into microservices, exploring their core principles, advantages for mobile app development, and the essential considerations for their…
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When Do People Register for Webinars?
The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at Martech Zone and we team up with our partners to promote and execute them. Here are 4 Tips for Improving Your Webinars Webcast attendees procrastinate. 64% register the week of…
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AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization
For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or basic monetization strategies often leads to underwhelming returns. If you’re a publisher who suspects your site could—and should—be earning more,…
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Confessions of the SEO Marketers
Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that…
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How To Lose A Client In 10 Days: Mistakes To Avoid In 2023
The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get an edge over the competitors. More and more frequently, customers can clearly define the type of goods and services they…
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Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX
HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web applications. In this article, we’ll explore HTML5’s animation capabilities and the kinds of user experiences that can be created using…
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Scary… What Retail Marketers Can Learn from 2024’s Record-Breaking Holiday Spending!
Halloween has become one of retail’s most profitable and dynamic seasons—no longer a single night of costumes and candy, but a multi-week celebration that engages nearly every consumer segment. The 2024 season set new records in participation, décor sales, and digital engagement, offering valuable lessons for marketers planning 2025 campaigns. A Record Year for Halloween Retail Total U.S. Halloween spending…
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Triple Whale: Unleash The Power Of Your Shopify Store Data with AI-Driven Attribution and Forecasting
Managing and leveraging data effectively is crucial for e-commerce businesses to thrive. Triple Whale, an innovative AI platform explicitly designed for Shopify, offers a comprehensive suite of tools to simplify analytics, attribution, merchandising, forecasting, and more. With real-time insights and automation capabilities, Triple Whale empowers brands to make data-driven decisions and drive profitable growth. Running a successful e-commerce business involves dealing…
