This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
- Marketing Infographics
Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The…
- Customer Data Platforms
What Not To Do with First Party Data: Common Mistakes with MarTech
Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…
- E-commerce and Retail
Dropgenius: Launch Profitable Dropshipping Stores on Shopify in Seconds with AI
E-commerce enthusiasts face numerous challenges when launching and scaling their online stores. From identifying trending products to creating compelling store designs and descriptions, the path to success can be daunting. Many aspiring dropshippers struggle to stand out in a crowded market and effectively reach their target audience. Dropgenius Dropgenius is an AI-powered platform that empowers entrepreneurs to launch profitable dropshipping…
- Sales and Marketing Training
The ROI of User Experience (UX) Online
User experience (UX) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and how it makes users feel. A positive UX keeps users engaged, satisfied, and more likely to convert into customers, whereas a negative…
- Sales Enablement, Automation, and Performance
EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…
- Social Media & Influencer Marketing
Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…
- Advertising Technology
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
- Artificial Intelligence
Hour One: Streamline Your Content Production with Generative AI-Powered Avatar Videos
Businesses face numerous challenges when creating engaging and high-quality video content. From the need for professional videographers and expensive equipment to the time-consuming process of editing and localization, many organizations struggle to keep up with the growing demand for high-quality videos. GenAI video platforms are transforming the way companies approach content creation. Hour One Hour One is an all-in-one AI-powered…
- Paid and Organic Search Marketing
6 Platforms to Get Paid for Posting Links
Do you have a website that collects traffic and attracts an audience? Why don’t you turn it into an additional source of income? Share links online and put money in your pocket. It’s an excellent opportunity for content creators or social media enthusiasts. Are you curious about how it works and where to start? Keep reading to explore top platforms…
