This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
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StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…
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How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…
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Tips from High-Converting Sites
There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting…
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How Doctors Are Utilizing Social Media To Expand Their Online Reputation
Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…
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Marketers and Machine Learning: Faster, Smarter, More Effective
For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to…
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CleanTalk: How To Stop Form SPAM On WordPress, Drupal, Joomla, or Other Platforms
Because Martech Zone is quite popular, I get hundreds of submissions a day through the site. Most are comment spam which Akismet does a pretty good job at flagging. However, comment spam isn’t something that’s too difficult to identify or that eats up my time. The real culprit for irritating spam on my site happens via form submissions on my…
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Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations. Early in my business, I had the fortune…
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The Revolution of AI Image Generation: Understanding the Technology Reshaping Visual Creation
The landscape of visual creation has undergone a seismic shift in recent years, as artificial intelligence (AI) has emerged as a powerful new tool in the artist’s arsenal. What started as experimental research projects has blossomed into sophisticated platforms capable of generating stunning, high-quality images from simple text descriptions (GenAI). This technological revolution has democratized visual creation, allowing anyone with…
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zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset
Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…
