This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console (GCS), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals (CWV), a set of metrics that Google uses to evaluate page performance and user experience. My site utilizes custom fonts, and I noticed that there’s quite a delay in loading the page on mobile devices…
- Email Marketing & Automation
The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you’re starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time, we had over 30,000 subscribers to our email newsletter. However, upon deeper review, we noticed that most of that list…
- Paid and Organic Search Marketing
BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
- Sales Enablement, Automation, and Performance
Kaspr: Improving Sales Prospecting with Accurate Prospect Data and Automation
Traditional cold calling and generic email outreach often yield disappointing results, leading to wasted time and missed opportunities. Sales teams struggle to find accurate contact information, personalize their approach, and manage their leads effectively. These hurdles can significantly impact productivity and ultimately affect the bottom line. Kaspr Enter Kaspr, a cutting-edge sales prospecting platform designed to streamline the entire sales…
- Marketing & Sales Videos
Interactions’ Hybrid Calling System = Amazing
On Monday, I had the opportunity to tour Interactions, listen and observe their system in action, and use a full demonstration of Hey Otto – a voice and web conferencing system that utilizes Interactions technology on the back end. Companies who have large call centers go down two different roads, either automated speech recognition (ASR) systems or by employing large…
- Marketing & Sales Videos
Here’s How You Don’t Get Burned with Influencer Marketing
We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social…
- Advertising Technology
What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021
It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to…
- Sales Enablement, Automation, and Performance
Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
- E-commerce and Retail
How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
- Customer Data Platforms
StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…
