One of the easiest means of ensuring that your email deliverability remains in good standing – meaning your email makes it to the inbox, not the junk folder, is by having a safe and obvious methodology for collecting email addresses. Anything outside of an opt-in form that obviously communicates the offering and sets expectations on the subscriptions (expressed vs implied permission) can impact the likelihood that a recipient might click the SPAM button. And when they do, it can impact your ability to get emails to the inbox of all of your other subscribers.
It may seem like building an opt-in list from scratch is the most dunting task every, but it’s absolutely necessary. When you build a list correctly, you’ll have a captive audience ready to hear what you have to say. Here are 5 pretty simple steps that are the core mechanics of building a list of loyal subscribers. Read the full article here.
Email Delivered is a deliverability consulting firm. We've shared a ton of information on deliverability here at Martech Zone – be sure to check out our sponsors at 250ok if you'd like a complete toolset to help you as well! This is a solid basic 5 steps that should be a foundation of every website and online marketing program – the ability to easily opt-in subscribers who you can then communicate with frequently with the purpose of nurturing a business relationship in the future.
The Key to Start Building Your Email List
The central theme to your opt-in should be to find out what frustrates your prospect, give them something to solve the problem and then deliver real value through your email program so you can continue building the relationship.
- Identify what they want and entice them into opting in with a trade… their subscription for the goodie.
- Create a landing page with a brief headline and the offer.
- Add a form that will collect their email address and additional information.
- Test your form! We have worked with multiple clients who never tested their form externally… and they were broken!
- Drive traffic and track your conversions to determine the value of your subcribers and their conversion rate.
One tip that holds true… don't just give away your goodie through the form submission. Be sure to email the goodie, that way you ensure that the person utilized a valid email address! Once you're email program has the basics, here are 15 ways to grow your email list!
